The Werks is an IT related commentary bringing you the unvarnished truth steeped in a vat of reality. The information contained herein is the opinion and rantings of a 30+ year veteran of the IT industry. This will hopefully give you helpful knowledge untainted by any specific vendor focused kool-aide. Occasionally, you may find that this collection of brain droppings will also give you the laugh you needed to make it through another day locked in the IT gulag. Read-on, brave soldier!
Think Quicker Recovery Time, Not Quicker Backup - While incremental backups are much faster than executing a full-backup, they also prolong recovery time. In the event of data loss, a full restore will require loading the most recent full backup and then each incremental backup tape. Having too many incremental backup tapes not only adds time to this restoration process, but it also increases the probability of not recovering all of your data. A tape could be lost, unintentionally skipped over, or contain corrupted data. Be sure to focus on optimizing the restore time to ensure faster data recovery. A quicker recovery time should be the main objective, not the need for a quicker backup process.
Maintain Sufficient Backup History - Within the blink of an eye, current data files can become corrupted and inaccessible. This will necessitate the loading of an earlier data backup that is clean of corruption. Many smaller companies make the mistake of failing to keep a sufficient backup history.
Be Sure to Backup Essential Data AND Applications - Some businesses don’t feel the need to backup all data, but be sure essential databases, documents and records are backed up frequently. Don’t overlook applications that are critical to day-to-day business operations either. Many companies fail to backup applications, only to realize when it’s too late that they don’t have access to the original installation disks when they’re trying to recover from data loss or an outage.
Have Off-Site or Online Backup - Some businesses backup data simply by moving essential files to tapes or external hard drives that are then stored somewhere onsite. But if they’re kept onsite, what happens if a fire, flood or other natural disaster takes out not just your server but your backup tapes and drives? Onsite backups can also be susceptible to theft. Having secure off-site, or even online backup, is simply the smart thing to do to ensure quick recovery when trouble comes to town.
Fix Broken Access Controls on Your File Server - Many businesses have folders with confidential data residing on a file server with overly permissive access controls. Why take the risk of having a disgruntled - even former - employee access and misuse this data when access can be limited to only those in the company who need it?
Be Sure to Test Restores - It happens time and time again. Business owners think they have a data backup plan in place. Tapes are changed diligently each day and everything appears to be backed up and good to go. However, it turns out the backups haven’t been working for months, sometimes even years, right at the very moment they’re needed. Either the backups had become corrupt and useless or large segments of data were not being backed up. This happens often. Don’t let it happen to you.
Your website represents your business and so building and maintaining it need to be of primary concern to you as a business owner. We often find business owners struggling with their websites saying things like: "My website looks great, but I am not able to convert" or "I invested so much into creating my website, but I don't get many hits.” These things are very common pains faced by businesses, especially small business. If you aren’t sure where to start your site improvement project, this post will get you rolling in the right direction with seven key areas you need to pay attention to when it comes to your website.
1. Content - Make sure your site has a significant amount of content and that the content is relevant and meaningful. Having the right amount of good content adds value and appeals to your target audience. Don't fill the site with jargon and keywords just for the sake of it, lack of relevant content won’t help you improve your conversion rate.
2. Testimonials - Nothing has more impact on your prospects than them hearing about your product/service from their peers. So make sure your site showcases testimonials from your satisfied customers.
3. Social Media Icons - Social Media, when done correctly, it is a great medium to enhance your brand presence online. Get on popular social media networks and invite your website visitors to join you there - that way they will hear more about you from your fans at the social network.
4. Contact Information - Tell your web visitors how to get in touch with you. They shouldn't have to search the entire site before knowing how to contact you. Provide your contact information/contact form very clearly for them to use.
5. Tracking - Incorporate a web-site tracker that helps you track the leads that come in from your website. You can use services such as Google Analytics that are free and provide you basic details such as number of hits, location, time spent on pages, etc.
6. Loading Time - Web visitors today have little patience and lots of choices. So, it is important that your site loads quickly, otherwise they move on to the next search result.
7. SEO - Search engine optimization is a key factor in determining the ROI of your website. Make sure your site is optimized for search engines so that it shows up when your prospects search for you.
Partnering with a managed service provider (MSP) is one new approach being used by many companies like yours. Experienced MSPs have access to newer tools that reduce costs by automating many routine in-house labor intensive processes. Break-fix is labor intensive, and labor is one of the most expensive operating costs within your IT infrastructure. The new innovative tools that can be provided by MSPs generate real productivity increases and mitigate the risk of network failure, downtime and data loss from human error.
MSPs deliver a trusted foundation for your team and your customers. Some of the services and tasks offered include:
Remote Desktop Management and Support
Predictable Management of Critical Patches and Software Updates
Fractional Resource Availability of Best-In-Class Expertise – scaled to your needs
Implementing and Testing Backup and Disaster Recovery Processes
Performance of Inventory and Audits of Computer/Network/Software
Enforcement of Network/Security Policy
Monitoring of Network/Operating System and Alerts
Updating Anti-Virus Software and Detecting Spyware
Erase any misconception that managed service providers are nothing more than “outsourced” tech help priced to displace your in-house IT technician or team. The new MSP has defined new methodologies and technology partnerships to offer valuable preventative services that proactively locate and eliminate threats before a bigger problem arises.
MSPs today put considerable effort into understanding the operational and business needs of SMBs to develop and deliver a set of specific services that align technology with the SMB's business objectives. This is the reason you hear managed services often referred to as “partners." A present day MSP offers quantifiable economic value, greater ROI and decreased total cost of operation by streamlining costs and eliminating unnecessary lost productivity, revenue, and avoidable on-site IT consultant fees, in addition to eliminating the need for costly hardware/software repairs or replacement.
Did you know that 50% of small business owners think their businesses are too small to be targeted by the thieves of the virtual world? Contrary to popular belief, 72% of hacker attacks often happen to smaller firms - firms with less than 100 employees! So how prepared is your SMB? Here’s a checklist to help you find out how vulnerable you are to these attacks.
1. Do you have Antivirus protection? - An antivirus software program can protect you from threats that originate from emails such as phishing and virus attacks. However, the most striking fact is that 61% of small businesses don’t install any antivirus software! If you are one of them, then it’s time to change!
2. How sturdy is your Firewall? - A good firewall system protects your computers from the variety of threats that exist in the virtual world. Examples include harmful cookies, viruses, worms and other such malicious programs used by hackers.
3. Do you use a Spam filter? - Using a simple spam filter for your emails keeps junk out of your inbox. The bonus to having a good spam filter is that your employees save time, as they are not distracted by irrelevant emails, but the major perk here is that the potential virus and phishing threats are lessened as spam emails are unlikely to be opened.
4. Do you do backup your data regularly? - Agreed - backups don’t really protect your data, but they are the only way to recover it if data loss does happen. So, be sure you have a regular and reliable backup plan in place - and it is actually being deployed.
Data loss can prove very costly—especially to SMBs, sometimes even resulting in them having to close down. Prevention is certainly better than a cure in such cases.
Research has revealed that over half of all users end up opening fraudulent emails and often even fall for them. Phishing is done with the aim of gathering personal information about you, generally related to your finances. The most common reason for the large number of people falling for fraudulent emails is that the phishing attempts are often so well-disguised that they escape the eyes of a busy email reader. Here are a few tips that help you identify whether that email really came from your bank or is another attempt at defrauding you…
1. They are asking for personal information - Remember, no bank or financial institution asks you to share your key personal information via email, or even phone. So, if you get an email where they ask for your ATM PIN or your e-banking password, something’s amiss.
2. The links seem to be fake - Phishing emails always contain links that you are asked to click on. You should verify if the links are genuine. Here are a few things to look for when doing that:
Disguised URLs - Sometimes, URLs can be disguised…meaning, while they look genuine, they ultimately redirect you to some fraudulent site. You can recognize the actual URL upon a mouseover, or by right clicking on the URL, and selecting the ‘copy hyperlink’ option and pasting the hyperlink on a notepad file. But, NEVER ever, paste the hyperlink directly into your web browser.
URLs with ‘@’ signs - If you find a URL that has an ‘@’ sign, steer clear of it even if it seems genuine. Browsers ignore URL information that precedes @ sign. That means, the URL email@example.com will take you to mysite.net and not to any Bank of America page.
3. Other tell-tale signs - Apart from identifying fake URLs, there are other tell-tale signs that help you identify fraudulent emails. Some of these include:
Emails where the main message is in the form of an image, which, upon opening, takes you to the malicious URL.
Another sign is an attachment. Never open attachments from unknown sources as they may contain viruses that can harm your computer and network.
The message seems to urge you to do something immediately. Scammers often induce a sense of urgency in their emails and threaten you with consequences if you don’t respond. For example, threat of bank account closure if you don’t verify your ATM PIN or e-banking password.
Finally, get a good anti virus/email protection program installed. It can help you by automatically directing spam and junk mail into spam folders and deactivating malicious attachments.